Auckland’s Actions on Economic Development

As I have discussed in previous blog articles, Auckland needs to enhance strengths and improve weaknesses in achieving goals set for economic development. There are two news articles strongly drew my attention.

The first one is written by Bernard Orsman on 6^th May, in the article, he explains that Mayor Len Brown is seeking a further $3.9 million to rebuild Auckland as major event city. The strategy was a critical part of Mayor’s vision to improve Auckland as a visitor destination and improve the region’s contribution to the nation’s economy. This year’s Rugby World Cup is seen as the trigger of the rebuilt. The development of major event city in the nation is seen as an investment in the city’s future in transport, parks, environment and communities and at the heart of economic development.

Another news article by Diana Clement (29^th May) gives an explanation on new mechanism of government supporting businesses. As part of the rejig, development agency New Zealand Trade and Enterprise (NZTE) is axeing its Escalator programme, which provided specialist skills for companies wanting to take on investors and raise money for expansion. Auckland businesses must now approach the new council-controlled organisation Auckland Tourism, Events and Economic Development (Ateed). Ateed, which is planning a marketing campaign in the coming months to educate business owners about the changes, will employ capability consultants charged with assessing local firms. The consultants will direct business owners to privately or publicly run training and information services which meet their particular needs. Ateed will have offices in Orewa, Albany, Henderson, Auckland CBD, Manukau and Pukekohe providing on-the-ground support, says Clyde Rogers, business and sector development manager for the new organisation.

These two articles reveal that Auckland city and its council is seriously looking into current strengths and weaknesses, and have clear strategy and implementation approaches for further improvement. Economic development indeed requires a vision, following with specific actions, which from this perspective, Auckland is achieving something.